![\"\"](\"https:\/\/book.pushkinhouse.co.kr\/wp-content\/uploads\/2026\/02\/9791170361671.jpg\")
<\/p>\n<\/p>\n
\u201c\ucc3d\uc758\ub825\ub3c4 \ub2e8\ub828\ud560 \uc218 \uc788\ub2e4! \uace7 \uc815\uc2e0\uc758 \ubb34\uc220\uc774\ub2e4.\u201d
\n\ub3c4\uc11c\ucd9c\ud310 \ubfcc\uc26c\ub080\ud558\uc6b0\uc2a4\ub294 \ub7ec\uc2dc\uc544\uc758 \ubc1c\uba85\uac00\uc774\uc790 \ucc3d\uc758 \uad50\uc721\uc758 \ub300\uac00 \ubc1c\ub808\ub9ac V. \ud3ec\ud3ec\ud504(Valeriy V. Popov) \uc758 \ub300\ud45c \uc800\uc791 \u300e\uba58\ud0c8 \uac00\ub77c\ud14c: \uacfc\ud559\uae30\uc220 \ucc3d\uc758\uc131\uacfc \uac1c\ub150\uc124\uacc4 \ubc29\ubc95\ub860\u300f\uc758 \uc601\ubb38\ud310(\uc81c4\ud310)\uc744 \ucd9c\uac04\ud55c\ub2e4.
\n\uae30\uc220 \ubcc0\ud654\uac00 \uac00\uc18d\ud654\ub418\ub294 \uc624\ub298\ub0a0, \ud3ec\ud3ec\ud504\uc758 \u300a\uba58\ud0c8 \uac00\ub77c\ud14c\u300b\ub294 \uc778\uac04 \uc911\uc2ec\uc801\uc774\uba74\uc11c\ub3c4 \uc2e4\uc9c8\uc801\uc778 \ucc3d\uc758\ub825 \ud6c8\ub828 \uc2dc\uc2a4\ud15c\uc744 \uc81c\uc548\ud55c\ub2e4. \uadf8\ub294 \ucc3d\uc758\uc131\uc744 \ubb34\uc791\uc704\uc801\uc778 \u2018\uc601\uac10\u2019\uc774 \uc544\ub2cc, \ud6c8\ub828 \uac00\ub2a5\ud55c \uc9c0\uc801 \uae30\uc220\ub85c \uc815\uc758\ud558\uba70, \uc774\ub97c \u2018\uc815\uc2e0\uc758 \uac00\ub77c\ud14c\u2019\ub77c\ub294 \uc0c1\uc9d5\uc801 \uba85\uce6d\uc73c\ub85c \ud480\uc5b4\ub0b8\ub2e4.
\nTRIZ(\ucc3d\uc758\uc801 \ubb38\uc81c\ud574\uacb0 \uc774\ub860)\uc758 \ud55c\uacc4\ub97c \ub118\uc5b4\uc11c, \uc774 \ucc45\uc740 \uc2ec\ub9ac\ud559\u00b7\uc2dc\uc2a4\ud15c \uc0ac\uace0\u00b7\uc218\uc0ac\ud559\u00b7\uad50\uc721\ud559\uc744 \uc544\uc6b0\ub974\ub294 \ud604\ub300\uc801 \ubc29\ubc95\ub860\uc73c\ub85c, \ubcf5\uc7a1\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uc124\uacc4\ud558\ub294 \u2018\ucc3d\uc758\uc801 \uc804\ud22c\ubc95\u2019\uc744 \uc18c\uac1c\ud55c\ub2e4.
\n\uc774 \ucc45\uc758 \ud2b9\uc9d5\uc740 \uae30\uc874\uc758 TRIZ \uc774\ub860\uc744 \ub6f0\uc5b4\ub118\ub294 \uc9c1\uad00\uc801\uc774\uace0 \uccb4\uacc4\uc801\uc778 \uc124\uacc4\ubc29\ubc95\ub860\uc744 \uc81c\uc2dc\ud55c\ub2e4\ub294 \uac83\uc778\ub370, \uc800\uc790\ub294 \uc774\uac83\uc744 8\ub2e8\uacc4 \ud734\ub9ac\uc2a4\ud2f1 \uae30\ubc95\uc774\ub77c \uce6d\ud55c\ub2e4. 8\ub2e8\uacc4\uc758 \uac1c\ub150\uc124\uacc4 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \ucc3d\uc758\uc801 \uc0ac\uace0\ub85c\ubd80\ud130 \ub9cc\uc871\ud560 \ub9cc\ud55c \uacb0\uacfc\ubb3c\uc744 \ub3c4\ucd9c\ud574 \ub0b4\ub294 \ud6c8\ub828\uc744 \ud55c\ub2e4.
\n\ubc1c\ub808\ub9ac \ud3ec\ud3ec\ud504\ub294 \ub7ec\uc2dc\uc544\uc5f0\ubc29 \uacf5\ud6c8\ubc1c\uba85\uac00\ub85c\uc11c \ucc44\uad74, \uc5d0\ub108\uc9c0, \uad6c\uc870\uacf5\ud559, \uc758\ub8cc\uae30\uc220 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 100\uac74 \uc774\uc0c1\uc758 \ud2b9\ud5c8\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc218\uc2ed \ub144\uac04 \ubc1c\uba85 \ubc0f \uad50\uc721 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ucc3d\uc758\ub825 \uad50\uc721\uc744 \uc774\ub04c\uc5b4\uc654\ub2e4. \uc774\ubc88 \uc601\ubb38\ud310\uc740 \uc804\ubb38 \ubc88\uc5ed\uac00 \uc54c\ub809\uc138\uc774 \ub12c\ub958\ubcf4\ud504\uc5d0 \uc758\ud574 \uc644\uc131\ub418\uc5c8\ub2e4.
\nMental Karate is a groundbreaking exploration into the nature of creativity, design thinking, and technological innovation. Building upon and critically expanding beyond the classic TRIZ methodology, this book presents an integrated system of \u2018conceptual design\u2019 rooted in human needs and powered by \u2018heuristics\u2019-the strategic techniques of mental discovery.
\nValery Popov, a decorated Russian inventor, offers a comprehensive methodology that transforms creativity from a mysterious gift into a learnable and trainable skill. Drawing on decades of practical invention across multiple industries, the author distills creativity into eight distinct stages of conceptual design, each supported by heuristic tools that act like the techniques of martial arts-a \u201cmental karate\u201d for innovators.<\/p>\n
\ucc45 \uc18d\uc73c\ub85c<\/strong> \u201cCreative thinking means constructing a structure of thought.\u201d- p.10<\/p>\n \u201cOriginality is often nothing more than disguised clich\u00e9.\u201d- p.11<\/p>\n \u201cConceptual design is a creative thought process that derives technological systems from human needs.\u201d- p.13<\/p>\n \u201cA heuristic is a kind of psychological weapon that triggers creative thinking. But without proper training, even a weapon becomes dangerous.\u201d- p.17<\/p>\n \u201cCreative thinking is a mental martial art-a fight against errors.\u201d- p.21<\/p>\n \u201cTRIZ fails to train the muscles of creativity. It is overly dogmatic and cannot truly mechanize creative thought.\u201d- p.24<\/p>\n \u201cGood design is not merely technical-it is philosophical and profoundly human.\u201d- p.32<\/p>\n \u201cTechnological systems evolve toward doing more with fewer resources.\u201d- p.49<\/p>\n \u201cMental Karate is the psychological martial art of training one\u2019s creative weapon and sharpening one\u2019s sense for conceptual design.\u201d- p.62<\/p>\n \ucd9c\ud310\uc0ac \uc11c\ud3c9<\/strong> \u201c\ucc3d\uc758\ub825\ub3c4 \ub2e8\ub828\ud560 \uc218 \uc788\ub2e4! \uace7 \uc815\uc2e0\uc758 \ubb34\uc220\uc774\ub2e4.\u201d \ub3c4\uc11c\ucd9c\ud310 \ubfcc\uc26c\ub080\ud558\uc6b0\uc2a4\ub294 \ub7ec\uc2dc\uc544\uc758 \ubc1c\uba85\uac00\uc774\uc790 \ucc3d\uc758 \uad50\uc721\uc758 \ub300\uac00 \ubc1c\ub808\ub9ac V. \ud3ec\ud3ec\ud504(Valeriy V. Popov) \uc758 \ub300\ud45c \uc800\uc791 \u300e\uba58\ud0c8 \uac00\ub77c\ud14c: \uacfc\ud559\uae30\uc220 \ucc3d\uc758\uc131\uacfc \uac1c\ub150\uc124\uacc4 \ubc29\ubc95\ub860\u300f\uc758 \uc601\ubb38\ud310(\uc81c4\ud310)\uc744 \ucd9c\uac04\ud55c\ub2e4. \uae30\uc220 \ubcc0\ud654\uac00 \uac00\uc18d\ud654\ub418\ub294 \uc624\ub298\ub0a0, \ud3ec\ud3ec\ud504\uc758 \u300a\uba58\ud0c8 \uac00\ub77c\ud14c\u300b\ub294 \uc778\uac04 \uc911\uc2ec\uc801\uc774\uba74\uc11c\ub3c4 \uc2e4\uc9c8\uc801\uc778 \ucc3d\uc758\ub825 \ud6c8\ub828 \uc2dc\uc2a4\ud15c\uc744 \uc81c\uc548\ud55c\ub2e4. \uadf8\ub294 \ucc3d\uc758\uc131\uc744 \ubb34\uc791\uc704\uc801\uc778 \u2018\uc601\uac10\u2019\uc774 \uc544\ub2cc, \ud6c8\ub828 \uac00\ub2a5\ud55c \uc9c0\uc801 \uae30\uc220\ub85c \uc815\uc758\ud558\uba70, \uc774\ub97c …<\/p>\n
\n\u201cThis book is about weaponizing creative thinking. Once you have a weapon, you engage in battle-and through battle, you transform both yourself and the world.\u201d- p.8<\/p>\n
\nMental Karate: Methodology of Scientific and Technical Creativity and Conceptual Design is a groundbreaking contribution to the evolving field of creative problem-solving and innovation management. Rooted in decades of invention and design experience, this book by Valery V. Popov offers a compelling alternative-and thoughtful evolution-of the widely known TRIZ (Theory of Inventive Problem Solving).
\nWhere TRIZ focuses heavily on formalized tools and contradiction-based resolution algorithms, Mental Karate proposes a more systemic, human-centered, and heuristic-driven methodology. The author recognizes the foundational value of TRIZ but critiques its conceptual vagueness, scientific inconsistencies, and limited educational accessibility. In response, he builds an integrated design framework that is not only technically rigorous but pedagogically intuitive.
\nAt the heart of this book lies the 8-stage model of conceptual design-a methodical process that guides innovators from the identification of broad human needs to the development, refinement, and optimization of technical solutions. These stages include:
\n1. General human needs
\n2. Individual needs
\n3. Functional requirements
\n4. Consumer properties
\n5. Functional structure
\n6. Operating principles
\n7. Technical solution formation
\n8. Optimization of parameters
\nThis model presents creativity not as an unpredictable spark, but as a trainable intellectual discipline-much like a martial art. Hence the name Mental Karate: a mental combat system of design thinking built upon strategic heuristics, not random intuition.
\nPopov\u2019s approach is deeply interdisciplinary. It draws from systems engineering, philosophy, psychology, and even classical rhetoric. His use of heuristic techniques-such as the \u201cascent-descent\u201d method, metaphor-driven ideation, and the classification of \u201cgood\u201d and \u201cbad\u201d verbs and adjectives-translates into real-world tools that readers can apply not only in engineering and design, but in business, education, and personal decision-making.
\nThis book is ideally suited for:
\n– Engineers, product designers, and inventors
\n– TRIZ practitioners seeking to broaden their methodology
\n– Educators and trainers in creativity and innovation
\n– Students of design thinking, systems science, and entrepreneurship
\n– Anyone interested in developing structured creative skills that are applicable in both professional and everyday life
\nMental Karate challenges the myth of \u201cinnate genius\u201d and instead empowers all readers-regardless of background-to engage with creativity as a practical, accessible, and even joyful activity. With clarity, depth, and vision, Popov delivers not only a new methodology but a new mindset for a complex, innovation-driven world.<\/p>\n","protected":false},"excerpt":{"rendered":"